AngleVelocity

Most advertisers test one VSL angle a quarter.

Not because they are short of ideas — because each one means scripting, localisation, filming and weeks of turnaround. We built a system that turns that into days, across ten languages and twelve European markets.

We work with advertisers spending EUR 300,000+ a month on paid media. Below that, the economics do not work for either of us.

Three situations we can do something about

No VSL at all

Your video ads land on a product page. The offer clearly works — you have just never had a sales letter in front of it, because producing one was never worth the cost of a single test.

One VSL, rarely tested

You have a video sales letter and two angles to your name. The angle that doubles your return is somewhere in the ones you never got to try.

Proven in one market

The offer works at home and runs nowhere else, because localising it properly has never been worth the production bill.

What the system does

market researchangle generationscripting compliance gateproduction brieflaunch revenue attributionlearning loop

Angles are generated as multiple judged candidates, so weak ones are killed before they ever reach production. Scripts are written and localised in days rather than months. Every creative is tracked to revenue at the individual ad level, and what wins feeds back into what gets written next — the system gets better at your category the longer it runs.

It also survives contact with ad policy. It was built inside Google's most heavily policed ad categories, where disapprovals are routine and the difference between a campaign that runs and one that dies is knowing exactly which claim caused it.

What it has done so far

12European markets live at once
~10languages produced in
~11,000creatives tracked to revenue
90,000+ad policy decisions routed

Five years of experience is embedded in the system, and it is built on tools that did not exist three months ago. It represents millions of euros of live media spend and thousands of hours of build and optimisation.

How an engagement works

We need two things from you to start: your Google Ads export and your tracker export. Nothing else.

Start a conversation

Tell us your current monthly ad spend, the markets you are in, and whether you run a VSL today. That is enough for us to say yes or no quickly.